News

Parle & Bajaj Refuse to Advertise on News Channels Carrying ‘Toxic Content’, Social Media Likes That

Published

on

After fake TRP manipulation racket by several news broadcasters, Parle Products and Bajaj have decided not to advertise on news channels that are broadcasting ‘toxic and aggressive content’

“We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels, that they better change their content,” Krishnarao Buddha was quoted as saying.

Industrialist Rajiv Bajaj, who is managing director of Bajaj Auto, also declared that his company has blacklisted 3 news channels for endorsing toxic content.

Last week, the Mumbai Police claimed to have busted a major TRP manipulation scheme by at least three TV channels, including Republic TV. Mumbai Police alleged that households were paid to keep channels switched on the entire day and boost the TRPs for certain channels.

3 Comments

Trending

Exit mobile version